YOY is a product coordination company focused on lifestyle, fashion, objects, and space-related goods. We source interesting, limited, Korea-only, and high-demand products, then introduce them to global buyers through trusted channels.
About
We pay attention to products related to living, clothing, and everyday spaces. Our role is not only to sell an item, but to recognize why it deserves attention, who will want it, and how it should be introduced.
From limited releases and Korea-exclusive products to practical lifestyle goods and visual objects for spaces, we build curiosity, trust, and repeat purchase momentum through careful sourcing and consistent communication.
Services
We search for interesting, useful, limited, and marketable products across categories connected to lifestyle and space.
We select products with story, demand, and resale or gifting potential, then shape how they should be presented to buyers.
We introduce Korean products to overseas customers through cross-border marketplaces, social channels, and relationship-driven sales.
We support consultation, sourcing, and overseas selling for Korean small and medium-sized products looking for global opportunity.
Proof
YOY has grown every year by combining sourcing intuition, platform execution, and buyer trust. The company continues to expand from direct product sales into consultation, coordination, and cross-border opportunities for Korean brands and SMEs.
Focus
BI / CI
The name draws from the financial term year-over-year, expressing a company that seeks more value than last year. At the same time, the sound of “Why” suggests curiosity: why this object, why this space, why this value. The final dot works like a point of discovery — the moment a question becomes a selected answer.
Typography: clean sans-serif, wide spacing, large editorial scale
Icon style: thin-line vector icons, minimal and functional
Mood: calm, precise, global, curated, trustworthy
Layout: white space first, text-led storytelling, restrained accents
Next step
This first website concept is designed for company introduction, exhibition use, and buyer trust. It can later expand into a fuller website with product highlights, sourcing stories, category pages, brand collaborations, and contact flows.