YOY discovers products with story, demand, and distinction — then connects them to the right buyers through thoughtful sourcing, sharp positioning, and trusted cross-border coordination.
About
YOY is a Korea-based product coordination company focused on discovering what deserves global attention. We work across lifestyle, fashion, objects, and space-related goods — selecting products not only for what they are, but for the story they carry, the demand they create, and the buyers they naturally attract.
Our role goes beyond sourcing. We help shape how a product is positioned, introduced, and trusted in the market. From limited releases and Korea-exclusive finds to export-ready goods with strong commercial potential, we connect products to people with clarity, care, and conviction.
Services
We search beyond catalogs to find products with relevance, rarity, and real market appeal.
We select products with story, visual strength, gifting potential, or resale demand — then shape how they should be understood by buyers.
We bring Korean products to international audiences through cross-border marketplaces, direct buyer communication, and relationship-driven channels.
We support brands, suppliers, and SMEs with practical sourcing, overseas sales coordination, and market-facing communication that builds confidence.
Portfolio
A simple portfolio section built from the attached image and video assets, arranged to feel consistent with the overall site while making the work easier to read at a glance.
We track products that are popular or culturally relevant in Korea, create review-based storytelling around them, and introduce them to audiences in multiple markets with concise and persuasive content.
We focus on introducing limited-edition and newly emerging products in a way that feels more attractive, more intentional, and more engaging to global buyers.
We managed the overseas consignment presentation of Yeezy concert merchandise released in Korea, highlighting product details, label identity, and collectible value in a way that resonated with international buyers.
We explore how movement, mood, and composition can make a product more attractive — not just visible, but genuinely engaging to buyers.
Proof
Strong products need more than visibility. They need the right introduction, the right buyer, and the kind of consistency that leads to trust. That is where YOY works best.
YOY has grown through a simple strength: knowing what to choose, how to present it, and how to earn buyer confidence over time. Our experience comes not only from selling products, but from understanding demand, responding carefully, and building relationships that last beyond a single order.
Focus
BI / CI
YOY carries two ideas at once. It echoes “year-over-year,” expressing continuous growth and forward momentum. At the same time, it sounds like “why” — a question that reflects curiosity, intention, and selection. Why this object? Why this space? Why this value?
For us, branding begins at that question — and ends with a meaningful answer.
Minimal, calm, and precise. A visual language built on clarity, white space, editorial balance, and quiet confidence.
Contact
For sourcing inquiries, exhibition meetings, and buyer partnerships, the contact block below is designed to be clearer at a glance on both desktop and mobile.
Whether you are looking for product sourcing, curated Korean goods, or cross-border collaboration, YOY is ready to continue the conversation.
Contact Us↗